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Truth In Aging's Best Beauty Products of 2009

Is a Solution for:
Eyelashes & Brows, Oily Hair, Thinning Hair & Shedding, Dry or Brittle Hair
Reviewed by Marta December 31, 2009 22 Comments

As we come to the end of what has been a tough year on so many fronts, it strikes me that one of the gifts that 2009 has bestowed upon me is getting a better handle on my priorities. I value my health, my loved ones and intellectual curiosity like never before. I also believe that 2009 has been a turning point for consumers. Obviously, the economy forces us to be choosy. But hard financial times have coincided with an unprecedented access to information via the internet and the ability for anyone who feels passionate enough to create an online presence. We head into 2010 with the well-informed consumer as king.

The companies making the best beauty products of 2009 have already been recognizing this. I still get a big buzz of pride when I think that Your Best Face Define was a collaboration between YBF and Truth In Aging's VIP members. How cool is that! Define also happens to be a very good product that is the first I have found that really target's the lip area and, like Junko, I can't live without it. Choosing a serum is really hard with so many good ones to choose from (check back in a few days for a new Five Best serums), but it seems to me that Osmosis Replenish is a product for our times. It is fantastically well-priced and every singly ingredient works hard for its living - no fillers, no nasties, just cutting edge antiagers. The Clarisonic Brush is here by popular consent and it is with good reason that so many of you write in to tell me how pleased they are with this skin prepping purchase. For a breakthrough product I choose Osmotics Lipofill because (apart from Nutra-Lift's Rejuvenating A Therapy) this is the first potion to really handle puppet lines. 2009 is the year of the eyelash obsessed (our roundup of eyelash products has been one of our consistently most read articles) and so we must put forward Hydropeptide Lash: it's safe and it works ($98). Finally, Nutra-Lift Shampoo, a two-time Five Bester continues to make heads turn by rising above what is still a poorly served beauty category - and for a good price.

Click on the images for more on each TIA Best of 2009 and check back in tomorrow for the Best of 2009 from our readers (keep your nominations coming). Then we'll be looking ahead to 2010 with a preview of what is on our testers' to-do lists and the 'IT' ingredients of 2010 to look out for. Truth In Aging will be bringing in some of its own new launches with a new shopping interface with ever-expanding products, video, an iPhone app and much more.

I face 2010 with serenity and energy. I wish the same for all of you. Happy New Year.

  • February 13, 2010

    by Pam G

    Pam - I have tried the Prototype #37-C (am on my 2nd bottle now.) It includes the best ingredients and the actual %'s of each are listed right on the bottle (see below). I think it is an amazing fluid. It looks like water, has no smell, and half a dropper-full is more than enough for my face, neck and decollete. Although the fluid appears as thin as water - it's deceptive because when applied, it has incredible hydration which remains all day long.

    In the cold weather, I will usually apply a moisturizer over this serum. However, in the summer when it's so hot and humid, this serum is all I need.

    I use it on my upper and lower eyelids as well. The results are very nice. My skin at 58 is clear, supple, and as smooth as my daughter's (25), with a few more wrinkles in places where you'd expect at my age. Lots of people have asked me what I use.

    I love having the serious hydration without the heaviness of creams. It feels good.

    The ingredients listed on the bottle:

    50% Syncoll
    19% Acetyl Octapeptide-3
    12% Acetyl Hexapeptide-8
    12% Pentapeptide-3
    5% Matrixyl 3000
    1% Eyeseryl
    1% Hyaluronic Acid

    That's it - pretty straightforward.

    The bottle lasts about 8 months (for me).

  • February 13, 2010

    by marta

    Lori, thanks for your input. There is an issue with page loading and we are looking into it. We may need to change our hosting company. Thanks for your patience.

  • February 13, 2010

    by Lori

    I agree with Jaysie! I must admit that although I love this site and the honest folks here, I sometimes get frustrated trying to navigate and find the info I'm looking for. I also often click a link here and end up with a blank white page?? I visit daily and would love to see all this valuable information set up in a more user friendly way. This new direction is exciting! Thanks Marta!

  • February 2, 2010

    by marta

    Jaysie, I haven't forgotten your suggestions and we will incorporate them as well - little by little

  • January 31, 2010

    by marta

    Thank you all. There will be a new tab under Brand Central called Brand Products. We'll start populating it everyday, but it will take time to build up. Please suggest products that you want to see and we'll work on those first.

  • January 30, 2010

    by Michelle

    I 4th the products page "Brands Central" idea because it would probably be easier to click on a page and find the topic/product we're looking for. Perhaps, it can even go by alphabetical order, or include a "search button" if the site becomes overwhelmed with old and new products. Or perhaps they can be clearly separated into lists/categories, such as "ones that work, and ones that don't." If some are in the gray, or middle area, perhaps there should just be a rating icon for the products in regards to effectiveness, safety, price, etc.? It might be easier to narrow down products rather than reading pages for every product, plus all the different comments/reviews. But that's just a thought.
    I also have a problem with remembering/finding comments I've left on a post. I've tried the recent comments section, but sometimes they're not there either.
    Also, maybe there can be a Q&A section, where readers can send their personal questions and concerns, and even requests and/or suggestions to review or try out new products. I sometimes have suggestions for products I've tried, or even have various questions regarding skincare, but I'm not sure where to post them. But perhaps this is what the messages boards/forums are for, and I need to learn how to navigate through those. =P Hope this helps! Thanks again!

  • January 22, 2010

    by marta

    Pam, I haven't tried Protoype and frustratingly can't find a full list of ingredients.

    Syn-coll is supposed to build collagen: http://www.truthinaging.com/face/rsf-pharmaceuticals-caviar-daily-cream
    Syn-ake is supposed to inhibit the expression muscles that cause fine lines: www.truthinaging.com/face/whats-really-in-the-botox-in-a-jar-formulas

  • January 22, 2010

    by Pam

    Hi, anyone tried the Prototype #37-C yet?
    It has 99% peptides, which it breaks down percentage-wise on all the info I've seen. It seems like it would just cut to the chase a lot faster and better than some of these other products... look forward to any feedback on it.
    Also, is Syn-coll the same as S-nayke?
    thanks!

  • January 14, 2010

    by Jaysie

    I also forget where I've posted comments. I find a message board format easiest to navigate because it can be segmented into Hair, Skin Care, Make-Up, Body Care, Nails, Teeth - any categories you wish. I also like the message board feature that alerts you by e-mail when another comment has been added to a topic thread if you so choose. An alternative would be a "Reviews" link that simply presents posters' experiences, however these are product specific so it would lessen the opportunity to lead a site user to TIA's favorites unless the user knows a TIA-endorsed Brand Name or the user is ONLY researching TIA's store inventory. The key to useful reviews, however, is to require posters to fill-in fields regarding skin type, hair type (texture-length-chemically treated etc.), age range (20's-30's-40's-50+), climate they live in, etc. I know TIA is growing as I see it referenced frequently on other boards, so it would be a good thing to plan for increasing traffic by having the site function in a web-familiar way that keeps new visitors here longer. And that's my 25-cents worth! :)

  • January 14, 2010

    by marta

    January's MTM will be next week and we'll have that button all up and running too. Keep the suggestions coming - it is a great help.

  • January 14, 2010

    by marta

    Thanks Laura. You can find most recent comments by clicking on the image of a lipstick stain on notepaper (with the words most recent comments) that is on the right hand side (about half way down) on every page.

  • January 14, 2010

    by Laura

    I third the motion. The difficulty I have is after leaving a comment, remembering where I left the comment to see if there has been a reader response to my question. If it was organized by brand it would be easy to remember, plus I would be more than happy to share my product experiences. Although I didn't realize there was a 'most recent comments" section which would also solve my issue...where would I find this?

  • January 13, 2010

    by Junko

    Love it * waiting for January's Marta This Month...MTM like Brands Central or as a button under MOST POPULAR would be nice 2.

  • January 13, 2010

    by marta

    OK if two of my favorite community members want it then consider it done. Yes, they would show up in recent comments.

  • January 13, 2010

    by Junko

    I second the Brands Central option for the new product pages. Fabulous Idea ! Would product postings show up in Most Recent Comments details (?)

  • January 13, 2010

    by Asya

    Might be more user friendly if it is a product page like brands central (it is quicklier to go to and spot the product).

  • January 12, 2010

    by marta

    Asya - and anyone else who wants to weigh in - would it work if we set up a topic for each product in the community forum/message boards or as a product page (like brands central)?

  • January 12, 2010

    by marta

    Asya, that's a great suggestion. I can imagine it being structured as a wiki. We are on the case, give us a few weeks to get it set up.

  • January 12, 2010

    by Asya

    Dear Marta,

    the comment of Laura prompted me to share an idea that has been nagging me for some time now concerning the site. I had a similar experience like her - many of the products I've tried recommended by TIA worked great but there was one that didn't work at all (in my case - MD Skincare Lift & Enlighten eye cream). I was thinking that it might be very usedful for readers to be able to go and check other readers' personal use comments on the most featured products (like YBF, Cellbone, Osmosis, Image, etc.)- something like the Brands menu that you have now, but with Product names and the possibility for people to post their comments. It would give precious info on how some products won't be suitable for certain skin types, other side effects or simply the fact that the product didn't work for someone (ot the total contrary :-)). Seeing the comments here on Copper Peptides and how people complain there's too much contradicting information on them, TIA might give the chance for some genuine exchange!

  • January 10, 2010

    by Laura

    Marta, I've loved most of your recommendations and plan on trying many more. The only product that didn't work for me was the Hydropeptide Eyelash growth, it may be safe but it caused a severe bad reaction so I'm assuming that although the ingredients may not be harmful, that doesn't mean there won't be allergies. Interestingly, I've used LiLash (old formula) with great results and no negative side effects after using for 6 months. I guess the only way to be sure is to try out products for yourself, but appreciate the suggestions and opinions of other readers. Just started using RapidLash.

  • December 31, 2009

    by Mark

    A huge thank you to Marta and all the TIA folks who make this such a great site to come to and find the best products for our skin care. Posting the best beauty products is just one example of how you help us all to be our best, and I truly appreciate that!

  • December 31, 2009

    by Junko

    Never paid too much attention to my lips, as lipstick was never flattering. I'm a 30 year smoker, and yes 2010 is my year to quit. About a year ago I noticed black spots on my lips and started trying products to eliminate them. Nothing worked. Cancer & must see a Dermatologist in 2010 was my fear until DEFINE arrived. After 3 weeks of DEFINE, these marks are barely visible. My lips are plumper, redder and reminisent of much younger days. Thank You Marta/TIA & YBF!!!

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