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Truth In Aging's Best Beauty Products of 2009

Is a Solution for:
Eyelashes & Brows, Oily Hair, Thinning Hair & Shedding, Dry or Brittle Hair
Reviewed by Marta December 31, 2009 22 Comments

As we come to the end of what has been a tough year on so many fronts, it strikes me that one of the gifts that 2009 has bestowed upon me is getting a better handle on my priorities. I value my health, my loved ones and intellectual curiosity like never before. I also believe that 2009 has been a turning point for consumers. Obviously, the economy forces us to be choosy. But hard financial times have coincided with an unprecedented access to information via the internet and the ability for anyone who feels passionate enough to create an online presence. We head into 2010 with the well-informed consumer as king.

The companies making the best beauty products of 2009 have already been recognizing this. I still get a big buzz of pride when I think that Your Best Face Define was a collaboration between YBF and Truth In Aging's VIP members. How cool is that! Define also happens to be a very good product that is the first I have found that really target's the lip area and, like Junko, I can't live without it. Choosing a serum is really hard with so many good ones to choose from (check back in a few days for a new Five Best serums), but it seems to me that Osmosis Replenish is a product for our times. It is fantastically well-priced and every singly ingredient works hard for its living - no fillers, no nasties, just cutting edge antiagers. The Clarisonic Brush is here by popular consent and it is with good reason that so many of you write in to tell me how pleased they are with this skin prepping purchase. For a breakthrough product I choose Osmotics Lipofill because (apart from Nutra-Lift's Rejuvenating A Therapy) this is the first potion to really handle puppet lines. 2009 is the year of the eyelash obsessed (our roundup of eyelash products has been one of our consistently most read articles) and so we must put forward Hydropeptide Lash: it's safe and it works ($98). Finally, Nutra-Lift Shampoo, a two-time Five Bester continues to make heads turn by rising above what is still a poorly served beauty category - and for a good price.

Click on the images for more on each TIA Best of 2009 and check back in tomorrow for the Best of 2009 from our readers (keep your nominations coming). Then we'll be looking ahead to 2010 with a preview of what is on our testers' to-do lists and the 'IT' ingredients of 2010 to look out for. Truth In Aging will be bringing in some of its own new launches with a new shopping interface with ever-expanding products, video, an iPhone app and much more.

I face 2010 with serenity and energy. I wish the same for all of you. Happy New Year.

  • February 13, 2010

    by Pam G

    Pam - I have tried the Prototype #37-C (am on my 2nd bottle now.) It includes the best ingredients and the actual %'s of each are listed right on the bottle (see below). I think it is an amazing fluid. It looks like water, has no smell, and half a dropper-full is more than enough for my face, neck and decollete. Although the fluid appears as thin as water - it's deceptive because when applied, it has incredible hydration which remains all day long.

    In the cold weather, I will usually apply a moisturizer over this serum. However, in the summer when it's so hot and humid, this serum is all I need.

    I use it on my upper and lower eyelids as well. The results are very nice. My skin at 58 is clear, supple, and as smooth as my daughter's (25), with a few more wrinkles in places where you'd expect at my age. Lots of people have asked me what I use.

    I love having the serious hydration without the heaviness of creams. It feels good.

    The ingredients listed on the bottle:

    50% Syncoll
    19% Acetyl Octapeptide-3
    12% Acetyl Hexapeptide-8
    12% Pentapeptide-3
    5% Matrixyl 3000
    1% Eyeseryl
    1% Hyaluronic Acid

    That's it - pretty straightforward.

    The bottle lasts about 8 months (for me).

  • February 13, 2010

    by marta

    Lori, thanks for your input. There is an issue with page loading and we are looking into it. We may need to change our hosting company. Thanks for your patience.

  • February 13, 2010

    by Lori

    I agree with Jaysie! I must admit that although I love this site and the honest folks here, I sometimes get frustrated trying to navigate and find the info I'm looking for. I also often click a link here and end up with a blank white page?? I visit daily and would love to see all this valuable information set up in a more user friendly way. This new direction is exciting! Thanks Marta!

  • February 2, 2010

    by marta

    Jaysie, I haven't forgotten your suggestions and we will incorporate them as well - little by little

  • January 31, 2010

    by marta

    Thank you all. There will be a new tab under Brand Central called Brand Products. We'll start populating it everyday, but it will take time to build up. Please suggest products that you want to see and we'll work on those first.

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