Evergreen supermodel Twiggy is to be the new face of Olay. Actually, this is more of a comeback since Brit born Lesley Hornby was the face of what was then called Oil of Ulay nearly 25 years ago.

Your grandmother's face cream became Olay when it was bought out by Procter & Gamble. Since then, it has harnessed the P&G scientists to provide cutting edge ingredients at mid-range prices targeting women between 50 and 65. Olay takes its anti-aging ingredients seriously. Its signature ingredient is carnosine, used in the Regenerist range and now in the new and (relatively) pricey Professional Pro-X products. Recent studies suggest carnosine acts as a natural anti-glycation molecule. Glycation has been long regarded as a major cause of aging and is believed to be the main culprit behind deep wrinkling, the thinning of skin and the mottled appearance of age spots.

Although there is much to like in the new Pro-X range and Definity, some of Olay's products look as if they were designed in P&G's laundry detergent labs. The relatively new Body Wash With Tone Enriching Ribbons is a case in point. While cosmetics increasingly boast that they are sulfate-free, Olay's body wash uses two of them, plus well known irritants petrolatum, isopentane and mineral oil. Then there is the delightful sodium benzoate, a zapper of DNA. In high concentrations methylchloroisothiazolinone can cause chemical burns and it is a skin and membrane irritant. It was largely removed from most cosmetic products except for those with only short duration skin contact such as rinse-offs, although its inclusion in certain forms makes it more acceptable to sensitive users. The similar sounding methylisothiazolinone is an allergan and possibly a neurotoxin.

Twiggy has just got better and better over the years. The same can largely be said of Olay. But this body wash (in which there is not one single redeeming feature) let's down the brand and its new face.

Ingedients in Body Wash With Tone Enriching Ribbons

Water, Petrolatum, Mineral Oil, Sodium Trideceth Sulfate, Sodium Lauryl Sulfate, Sodium Lauroamphoacetate, Sodium Chloride, Trideceth-3, Fragrance, Mica, Citric Acid, Guar Hydroxypropyltrimonium Chloride, Acrylonitrile/Methacrylonitrile/ Methyl Methacrylate Copolymer, Isopentane, Xanthan Gum, Sodium Benzoate, PEG-90M, Disodium EDTA, Methylchloroisothiazoline, Methylisothiazolinone, Sodium Hydroxide, Titanium Dioxide, Tin Oxide, Triethoxycaprylylsilane, Iron Oxides