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ULTA

Reviewed by Sarah January 15, 2010 1 Comment
Ulta was founded in 1990 as a discount beauty retailer.

Ulta delivers a shopping experience based on the "4 E's": Escape, education, entertainment, and esthetics.

Ulta's current President and CEO, Lyn Kirby, received a 2005 Achiever Award from Cosmetics Executive Women.

There are Ulta stores in 38 U.S. states.


Company News/Recent Launches:

Ulta received a "Hot Retailer" award from the International Council of Shopping Centers for their innovative retail concept in 2007.

Ulta created the Enrich, Empower, and Enlighten Scholarship program in 2008.

Key Ingredients:

Ulta's Ultimate Nails Cuticle Oil contains shea butter.

Ulta's Tinted Moisturizer contains an SPF of 15.

The Ulta Mineral Powder Foundation contains panax ginseng root extract.


TIA's Take:

Ulta conveniently offers ingredients for almost all of its products on the website, although this disclosure has led us to find a number of parabens and other harsh chemicals in their makeup and personal care products. However, many of Ulta's products, including their mineral makeup, contain almost identical ingredients to the formulas of their competitors, but are sold at a fraction of the cost. In addition, Ulta's website is particularly user-friendly and they sell a wide variety of products from other companies in addition to their own house brand.
  • January 18, 2012

    by Connie Caban

    I received Ulta eye shadows as a gift. I'm having itching eye lids. Could be an allergy, but also wondering about % lead and other minerals, mfg in China?

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