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Urth Hydra Therapy is a standout moisturizer from a cosmetic underdog

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Face Care for Men
August 9, 2009 Reviewed by admin 7 Comments
I'm always on the lookout for undiscovered or underexposed men's grooming brands. There's hundreds out there, some that I randomly hear or read about. Obviously the bigger corporations have no problem ensuring their products are going to be seen, so it was nice to discover Urth, a boutique men's skincare line that carries the Hydra Therapy moisturizer ($52), which I immediately became fond of.

Urth only has a handful of products and the one that stands out for me is their Hydra Therapy, which is an incredibly unique product that completely moisturizes and replenishes your skin with great antioxidants and other goodies.

What I found completely interesting was that Urth Hydra Therapy is not a cream but a clear gel. When I applied it, it felt heavenly on my skin, refreshing and cool, a nice perk to the hot summer nights in NYC. It absorbed rather quickly and had a fruit-based scent.

Looking over the ingredients, I was impressed to find that it was packed with all the right notes for a summer hit, including - gasp - peptides (acetyl hexapeptide - 8 and palmitoyl tetrapeptide 7) ! As you know, peptides are chockfull of amino acids that help with reducing the signs of aging and improves natural collagen production. I'm also impressed with the red seaweed algae extract (rich in marine nutrients and promotes in skin hydration), as well as all the vitamins (A, B5, C, D, E), which is nothing but an antioxidant party on your face. So not only does Urth's Hydra Therapy moisturize, but you get bang for your buck with the ingredients that reduce the appearance of fine surface lines and wrinkles, totally enhancing your skin's firmness. The potent antioxidants (clearly a lot of them) help protect your skin from stress and environmental damage.

There's so many other beneficial ingredients here (white tea extract, sodium hyaluronate, rice and soy proteins) that it's completely overwhelming for me to see this underdog as one of the best moisturizers I've come across on the market. Urth's Hydra Therapy moisturizer easily penetrates and feels great on the skin.


Aqua, Acetyl Hexapeptide – 8, Algae Extract, Camilla Sinensis Leaf Extract, Glycerine, Glyceryl Polymethacrylate,  Sodium Hyaluronate, Ethoxydiglycol, Carbomer, Triethanolamine, Phenoxyethanol, Rosa Centifolia (Rose) Flower Extract, Palmitoyl Tetrapeptide – 7, Soy Amino Acids, Hydrolyzed Rice Protein (Peptide), Citrus Grandis (Grapefruit) Peel Oil, Hamamelis Virginiana (Witch Hazel) Extract, Panthenol (Vit. B5), Chamomilla Recutita (Matricaria) Flower Extract, Sodium PCA, Salix Alba (Willow) Bark Extract, Rosmarinus Officinalis (Rosemary) Leaf Oil,  Eucalyptus Globulus Leaf Oil, L- Ascorbic Acid (Vit. C), Retinyl Palmitate (Vit. A), Cholecaliferol (Vit. D3), Tocopheryl Acetate (Vit. E), DMAE Bitartrate, Panex (Ginseng) Root Extract, Squalene, Tetrasodium EDTA, Maltodextrin, Sodium Cocoa Butter Amphoacetate.
  • March 15, 2012

    by tony

    bought this stuff and just used it for the first time last night. you're right about it feeling heavenly on your face. I love that it's a gel, not a cream. I got too much sun yesterday and it really calmed and cool my skin.

  • August 16, 2009

    by admin

    It can be bought at Amazon. A link is in the post

  • August 12, 2009

    by synergie

    Darn! I was hoping you'd have some advice in how to moisturize a man. I can only get any on my dad if I ambush him or simply attack him when he's watching TV.

    This sounds pretty good though, potent and packed full of good stuff so whatever I manage to get on him might actually help. Where can one purchase?

  • August 11, 2009

    by jimmy

    thanks! and yes. SUNDAY , 11 pm (but double check on sunday)


  • August 11, 2009

    by Mark

    The cocktail of ingredients sounds great - can't wait to try this one. Jimmy, I missed seeing you last night on the Travel Channel. Do you know if the program will be repeated? (Finally, you will be de-mystified!)

  • August 9, 2009

    by aerwin

    That ingredient list is great. I am for sure going to give this a try.

  • August 9, 2009

    by Joon

    Indeed a good ingredient list there! There's also no parabens and alcohol in the list !! I think i'll give this a try!
    And Urth also is an asian inspired brand - which is why u see Ginseng in the list. It contains also Argireline (known as the cheaper alternative to Botox)

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