I'm always on the lookout for undiscovered or underexposed men's grooming brands. There's hundreds out there, some that I randomly hear or read about. Obviously the bigger corporations have no problem ensuring their products are going to be seen, so it was nice to discover Urth, a boutique men's skincare line that carries the Hydra Therapy moisturizer ($52), which I immediately became fond of.

Urth only has a handful of products and the one that stands out for me is their Hydra Therapy, which is an incredibly unique product that completely moisturizes and replenishes your skin with great antioxidants and other goodies.

What I found completely interesting was that Urth Hydra Therapy is not a cream but a clear gel. When I applied it, it felt heavenly on my skin, refreshing and cool, a nice perk to the hot summer nights in NYC. It absorbed rather quickly and had a fruit-based scent.

Looking over the ingredients, I was impressed to find that it was packed with all the right notes for a summer hit, including - gasp - peptides (acetyl hexapeptide - 8 and palmitoyl tetrapeptide 7) ! As you know, peptides are chockfull of amino acids that help with reducing the signs of aging and improves natural collagen production. I'm also impressed with the red seaweed algae extract (rich in marine nutrients and promotes in skin hydration), as well as all the vitamins (A, B5, C, D, E), which is nothing but an antioxidant party on your face. So not only does Urth's Hydra Therapy moisturize, but you get bang for your buck with the ingredients that reduce the appearance of fine surface lines and wrinkles, totally enhancing your skin's firmness. The potent antioxidants (clearly a lot of them) help protect your skin from stress and environmental damage.

There's so many other beneficial ingredients here (white tea extract, sodium hyaluronate, rice and soy proteins) that it's completely overwhelming for me to see this underdog as one of the best moisturizers I've come across on the market. Urth's Hydra Therapy moisturizer easily penetrates and feels great on the skin.


Aqua, Acetyl Hexapeptide – 8, Algae Extract, Camilla Sinensis Leaf Extract, Glycerine, Glyceryl Polymethacrylate,  Sodium Hyaluronate, Ethoxydiglycol, Carbomer, Triethanolamine, Phenoxyethanol, Rosa Centifolia (Rose) Flower Extract, Palmitoyl Tetrapeptide – 7, Soy Amino Acids, Hydrolyzed Rice Protein (Peptide), Citrus Grandis (Grapefruit) Peel Oil, Hamamelis Virginiana (Witch Hazel) Extract, Panthenol (Vit. B5), Chamomilla Recutita (Matricaria) Flower Extract, Sodium PCA, Salix Alba (Willow) Bark Extract, Rosmarinus Officinalis (Rosemary) Leaf Oil,  Eucalyptus Globulus Leaf Oil, L- Ascorbic Acid (Vit. C), Retinyl Palmitate (Vit. A), Cholecaliferol (Vit. D3), Tocopheryl Acetate (Vit. E), DMAE Bitartrate, Panex (Ginseng) Root Extract, Squalene, Tetrasodium EDTA, Maltodextrin, Sodium Cocoa Butter Amphoacetate.