I’ve experimented with perhaps six brands of mineral makeup over the past five years and had settled happily on a winner after rejecting many losers. So, the fact that W3LL PEOPLE Altruist Satin Mineral Foundation is proving to be such a worthy competitor for the top spot has taken me by surprise. I didn’t expect to like it quite as much as I do.
Here are some of the problems I’ve had with mineral makeup in the past: The powder is too dry to attach to the skin, so coverage is minimal. They contain bismuth oxychloride, a potent allergen for some people, including me. They are too chalky, making my mid-40s skin look flat or dry. The color range is made to suit people who have just stepped out of a sauna or are related to an Oompa Loompa. W3LL PEOPLE Altruist Satin Mineral Foundation presents none of these issues.
With the Altruist foundation, I honestly had not expected the ‘Medium Neutral’ (#15) to match my skin as well as it does. With mineral foundations, ‘neutral’ nearly always seems to mean ‘pink.’ I’m Caucasian but with a distinctly yellow skin tone. Altruist’s Medium Neutral suits me to a T! Who’d have thought?
Now, to address what I call the ‘stick factor,’ or how well a mineral makeup attaches to the skin. Realistically, a fairly rich moisturizer will always be needed under any mineral makeup, but Altruist has the best stick factor I’ve encountered. So much so that it also wins the prize for coverage. In fact, the first day I tried Altruist, I overdid it slightly and felt a bit too made up — an error rarely achievable with mineral makeup. So, if you prefer light coverage, like me, use a light hand with Altruist. This also means economy, because the product will last.
Now, for the very important chalkiness factor. This is a tough one because any mineral makeup runs the risk of settling into wrinkles and making them dry and obvious — some brands more so than others. Altruist is good but not perfect in this regard, so it is best avoided under the eyes or used very lightly in that area over plenty of moisturizer. It’s still better than most mineral makeup brands, though. With a good moisturizer underneath, a very fetching ‘glow’ is easily achieved.
A lot of mineral makeups have pretty good ingredients, barring loony formulations with bismuth oxychloride. Altruist is also good, with some welcome extras, like a dash of aloe, green tea and chamomile to help with calming the skin.
My previous winning brand of mineral makeup is now quaking in its sifter pot. It’s watching while I stroke my chin pensively, as if petting a neatly contoured goatee. Altruist really is stiff competition, and I can decisively recommend it.
Watch Kristen Arnett, the green beauty expert at Truth In Aging, demonstrate how to liven up your make-up routine with a pop of color.