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W3ll People Universalist Multi-Use Colorstick

W3ll People Universalist Multi-Use Colorstick Review

Reviewed by TIA Community Member June 20, 2013 32 Comments


Organic ingredients; long-lasting color


Waxy texture when first applied
A multitasking makeup product for all skin types

by Shannon

As someone who is a full-time student while working full time, I often do not have a lot of time to do my makeup. Multi-use products are a crucial component of my cosmetic bag, and the W3ll People Universalist Matte Multi-Use Colorstick ($33) has become my new essential.

The color that I tested was Universalist 8, a dusty rose. It looks similar to the NARS The Multiple (Orgasm), $39, in the packaging, but after swatching on my hand, there is a noticeable difference. (See pictures below.) The Universalist goes on smoothly, with an even wash of rosy pink, while Orgasm is sheer, and more golden. Application of the Universalist is a bit challenging. Due to the waxy nature of the stick, W3ll People recommends applying with a brush or fingers. However, this can lead to uneven application. I recommend using your fingers, and using a very light application. The color is very easy to build, from a sheer flush of rose, to a deep rose.

Nars and W3ll People multi sticks Nars and W3ll People side by side 

Photo: [top left] W3LL People Universalist (top) vs. NARS Orgasm; [top right] NARS Orgasm (left) vs W3LL People 

The Universalist is a product that stays on all day. I wore it on my eyes, lips, and cheeks, and I was not disappointed. When I wore it on my eyes, it stayed on from 6 a.m. to 9 p.m.! The color was a lovely light rose, and while it goes on waxy, it finishes as a powder. When I wore it on my cheeks, it was very easy to apply evenly. The color stayed on my cheeks during an eight-hour shift at work, and did not fade. When I wore it on my lips, it was not drying. My lips felt soft and smooth, and the color needed minimal reapplication.

What surprised me was the large amount of natural ingredients in Universalist. Not only is the Universalist Multi-Stick free of parabens, but it is also free of typical cosmetic ingredients, such as dyes, silicone, dimethicone, talc, fragrance, artificial preservatives; along with phthalates, sulfates, petroleum, bismuth, oxychloride, and nanoparticles. When I looked at the ingredients list, I was pleasantly surprised. Instead of beeswax, or water listed as the first ingredient, the first ingredient was grape seed oil, which is a moisturizing agent. The rest of the ingredients include beeswax, olive oil, aloe and natural colorants, such as carmine.

The Universalist Matte Multi-Use Color Stick by W3ll People is a color stick that I highly recommend. It comes in four different shades, so it is easy to find your perfect shade!

  • March 28, 2014

    by Robin Autry

    I use the W3LL People Universalist Multi-Use in moonglow on days when I'm looking a little tired or just want a hint of color. Over the years I've been trying to simplify my makeup routine and this mult-use stick is perfect. I apply moonglow directly from the stick onto my checks, below the brow bone, forehead and chin then blend with fingers. You can use anywhere that you want that dewy look. It's fast and convenient. I plan on purchasing in other colors in the future.

  • July 9, 2013

    by Theresa

    I've been a loyal fan of Jane Iredale as I've never had anything react poorly, yet I do find it to be extremely costly(mainly because I want to try everything).
    I would love to try W3LL PEOPLE as It being a natural product, tops my list.
    I feel I would love to try a more moisturizing product, with less steps to get
    my face together instead of my usual lengthly morning ritual of one product on top of another and another etc.

  • July 5, 2013

    by Kellie

    I am a 53 year young, full time working Mom and am looking to simplify my current make-up routine. I use Bare Minerals and am finding, to achieve a flawless look, it takes considerable time layering foundation, face tint, blush and to top it off, mineral veil... Would love to try W3ll People minimalist products.

  • July 5, 2013

    by Karen

    I have used a few natural cosmetics lines, including Burt's Bee's, Physician's Formula-Organic Wear and Illuminaire Cosmetics. Of the three, Illuminaire (mineral-based liquid, SPF20) was the most effective, long lasting, and beneficial. There is difficulty with spreading the products evenly as they have a tendency to be thick going on, but the coverage, sunscreen factor and color choices make the foundations and other make up items desirable and natural alternatives.

    As most women, I have limited time for make up application, and the idea of a minimalist makeup set would be a wonderful time saver. I would love to try this W3LL PEOPLE set for the natural ingredients factor as well, as I see that grape seed oil is the first ingredient as are a number of other oils and essential oils. I use some of these same oils in separate application routines, so it would be a lovely convenience to have these same ingredients all rolled into one.

  • July 5, 2013

    by Jan

    I've used Neutrogena and don't like what it does to my skin. My biggest need is make-up that lasts and looks natural and flattering.

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