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Watch My Television Debut on Evine!

Reviewed by Marta February 26, 2015 7 Comments

A couple of years ago, I got a call from one of the TV shopping channels. They were interested in featuring our ultrasound and LED device. My first thought was how did a huge TV shopping channel even know about Truth In Aging and our newly launched device? “Oh,” the guy said, “whenever I get pitched by a new beauty product, I check out the reviews on your website to see if it’s any good.”

As I puffed up with pride, I was quickly deflated by his next question: “Do you have a 510K?” To which I lamely responded, “What’s one of those?” It turned out to be FDA clearance for medical devices, required before any such device can be featured on TV. So I set about getting one (a complex process that took 18 months).

And on Friday February 27 at 7pm ET, I will be on the newly relaunched shopping channel Evine (formerly ShopNBC). I will be appearing on the premiere of the channel’s new beauty show, "Before and After Beauty," and I will be featuring our FDA-approved, Truth Vitality Lux Renew, and the newly launched Truth Vitality Gel Treatment.

This is a major milestone for Truth In Aging. From a humble blog with an embarrassing number of typos, we have grown into a thriving community of amazing women (and men!). Our mission to be honest and authentic has earned us the respect of the beauty industry. The iterative process of working with the community on product development results in innovation and real results. Getting FDA clearance for the only device with LED and ultrasound and being asked to bring it to TV are the kind of things that happen to big companies. I am very proud to have gotten here. And I thank every one of you for helping to make it possible. When a community pulls together, it can help a small company punch way above its weight.

I hope you can tune in on Friday, February 27 at 7pm ET, or set your recorders, or even call in to "Before and After Beauty" on Evine.


Marta Wohrle is an anti-aging skin care and beauty expert and the founder/CEO of Truth In Aging. Marta is dedicated to uncovering the truth behind anti-aging product claims.

  • February 28, 2015

    by Marta

    Thanks for taking the time Valerie - both to watch and give your words of encouragement. It was my first time - and live as well - so I was more than a little nervous. But they have asked me back so what now seems a complete blur must have gone OK. I'm just glad the burgundy scarf didn't fall into the cocktail and short-circuit the device (the things that go through your head during a pre-show semi-sleepless night).

  • February 28, 2015

    by Valerie

    I watched the show, Marta and you did fantastic!! I would have thought were a TV old pro. Also congrats on what I assume was a sell out.

  • February 27, 2015

    by Valerie

    Wowza, Marta! That's really great. Congrats on such a success. I can't wait to watch tonight.

  • February 26, 2015

    by Terri Sacco

    Congrats Marta! Awesome accomplishment! Thank you and all the TIA staff for all the hard work! I am so fortunate to have discovered the TIA community.

  • February 26, 2015

    by Mark

    Marta -
    I swell with pride for you. Through your perserverance, wellspring of knowledge and genuine care for helping us all (yes, there are some loyal guys out here too!) put our best self forward, we have benefitted by finding the very best in skin care products.
    Congratulations are also due to all your staff behind the scenes that do so much for all of us. I've truly been fortunate to have the honor of being a contributor and will be cheering you on tomorrow as you make your TV debut.

  • February 26, 2015

    by Naheed

    Congratulations Marta! Great achievement. I have been with Truth In Aging since almost the beginning. This is indeed a bit step forward. All the best!

  • February 26, 2015

    by Karen

    WOW, Marta!!! This is a huge step forward for the Truth in Aging Company and community.

    Many of us have been with you on a journey of research, reviews, and products never before explained in a way that women could easily understand.

    I am very proud of you, Marta and the fabulous staff that supports our questions, needs and recommendations. They are always on target, extremely personable and provide 5 Star customer service.

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