yarok feed your curls defining creme

Reviewed by Christina on March 23, 2015


Styling my hair often has often felt like an exercise in futility. To say that my hair is challenging is quite an understatement: It is quite curly yet baby fine, prone to dryness and frizz yet thin and easily weighed down by products. The only thing that gives my hair the illusion of volume is the curl — when it's straightened, it could best be described as "flimsy." I love wearing my hair curly, though, and I've been on a lifelong quest to find the styling product that would eliminate frizz and define my curls without weighing them down or making them look wet and crunchy. I've tried just about every hair product known to humankind, from styling creams and milks to gels and mousses, and maintain an ever-rotating (and ever-frustrating) arsenal of products in my bathroom.

After reading Annette's review of Yarok Feed Your Curls Defining Crème ($36.80), I was anxious and hopeful to try it out myself. Would it work as well for me and help me win the battle I've waged against my hair for 40-something years? I'm thrilled to say that the answer is a resounding yes.

Yarok describes their products as "An organic and aromatic blend of wild-picked botanicals to nourish your hair and scalp." That description is actually spot on: The ingredients in Feed Your Curls Defining Crème include organic oils of jojoba, grapeseed and meadowfoam, vitamin-infused aloe vera and argan oil and essential oils of sweet orange, bitter orange and ylang ylang. The crème has a slightly liquidy texture and a silky feel. Its scent is fresh and pleasant, with herbal and floral hints. The directions say to use three quarter-sized amounts, but I tend to use a little bit more, making sure to work it completely through all my medium-length hair. Although Yarok suggests twirling hair into medium-sized sections to create defined curls, my hair is curly enough to not require that. I simply use a wide-tooth comb to detangle and style, scrunch lightly to set the curls and let it air-dry. My curls look natural and soft, not crunchy, and the definition stays all day long — quite unlike other styling products that start out great but leave your curls limp and fuzzy by the end of the day. On the rare occasions when I diffuse my hair, I found that my curls retained their definition and my hair had long-lasting extra volume. I also found that this styling creme can be re-activated if necessary with just a little bit of water.

My only complaint would be that this styling crème leaves a sort of "coated" feeling on your hair. It's not an actual heaviness, but just a textural sensation. I imagine that's because of the pure and natural ingredients, which of course will not have the slick slip of hair products with silicones and other chemicals. To me, it's a very minor point, and completely outweighed not only by how well the product works but also by the knowledge that it is vegan, gluten and paraben free and not tested on animals. I feel as if I'm nourishing my hair — or should I say "feeding my curls" — with every use.

At last, the battle against my hair has been won!