Truth In Aging responded to my plea for some kind of treatment for my seriously winter-challenged and suddenly dry scalp and hair with a trial of Yarok Feed Your Youth Hair & Scalp Serum ($28.60). I'm in my 50s, and after using this serum weekly for over a month, and I can recommend this very straightforward and moisturizing oil.
First, as it was all new to me, I took a look at Yarok’s site. I learned that “yarok” means green in Hebrew and that the line, which includes a range of shampoos, conditioners, treatments and styling products, was founded by a hair stylist with a very green philosophy: organic and all-natural botanicals that enhance hair and scalp health, 100% vegan and environmentally responsible right down to the labels on the packaging. So far, so good.
The serum is described by the company as a “powerful blend of pure essential oils packed with vitamins, minerals and anti-oxidants” providing an “ultimate longevity-promoting treatment for all hair types.” Avocado oil is listed as the first ingredient — Yarok calls it “the most therapeutic and vitamin-rich” of natural oils. Yarrow oil, another highlighted ingredient, is touted for treating dryness. And the ingredients list is simply a variety of oils — nothing else.
Using the serum was straightforward. It comes in a plain, dark glass bottle, with a large dropper for application. Directions are to apply three full droppers to the hair and scalp, work through, leave in for 10 minutes, and shampoo as usual.
I used it as instructed. It was more pleasant to use than other hair oils I’ve tried — some develop a distinctly rancid smell, while others are overwhelmingly… well, oily. Feed Your Youth has a light, somewhat herbaceous but pleasant odor, and, for an oil-based product, has a pleasant and not too terribly greasy feel. Working it through my hair was easy. But ultimately, it is an oil. And as with all oils, the one negative was that rinsing it out required more protracted and aggressive shampooing than the usual routine. The first time I used it, I felt like I’d left a noticeable residue on my hair; thereafter, I washed and rinsed a couple of extra times before leaving the shower. (Admittedly, I use a very mild, TIA-recommended shampoo.)
Yet, I think it was worth the extra effort. Both my hair and scalp feel less dry — my hair is smoother, less flyaway and more lustrous, while my scalp is less itchy and irritation-prone. It’s not revolutionary but a very nice pick-me-up. I think at $28.60 for one ounce it’s something I would buy and use again next winter, too. It’s also convinced me that this is a credible line, and I am looking forward to trying their other appealing products.