Fun Facts

The company is relatively new; it was founded in 2006 and is now headquartered in San Francisco, CA

Ido Leffler, Yes To’s CEO became involved with the company during a business meeting with Israeli product formulator, Mr. Uri Ben Hur, for an unrelated project. Leffler saw the Yes To Carrots eye-catching logo and was taken with the unusual name. He offered to buy the brand right then and there.

The company has a nonprofit called the Yes To Carrots Seed Fund that assists under-served communities by donating seeds, plants, irrigation equipment, and other resources needed to sustain organic foods.

The company runs a blog called Carrot World: blog.yestocarrots.com

Company News/Recent Launches

Yes To has won numerous awards, most recently 2 Shecky’s Beauty At Its Best Awards for Yes To Cucumbers Soothing Eye Gel and Yes To Tomatoes Tempting Tomato Daily Volumizing Shampoo

The brand has been featured in dozens of magazines, including Good Housekeeping, O Magazine, Lucky, Fitness, More, In Style, and Elle

In March 2010, Yes To Carrots launched their nationwide “Yes to Carrots Garden Challenge,” a contest for students across the country who want to add gardens to their schools.

In April 2009, Yes To, Inc. launched their brand at Sephora Europe

Key Ingredients

Yes to Carrots products contain carrot juice, a major source of vitamin C, vitamin B6, folate, pantothenic acid, iron, potassium, copper, vitamin A and vitamin K

Yes to Cucumbers products contain cucumber water, which contains ascorbic acid (vitamin C) and caffeine acid; both soothe skin irritations and reduce swelling. Cucumber also contains silica, potassium and magnesium, all vital minerals.

Yes to Tomatoes products contain tomato extract (lycopene), which fights against singlet oxygen (produced during exposure to UV light and is one of causes of aging skin)

Yes to Blueberries products contain blueberry juice, a powerful antioxidant resulting from anthocyanins.

And various Yes To products contain Dead Sea water, which is prized for its high balance of salts derived from various elements, including magnesium, potassium, calcium chloride and bromides.

TIA’s Take

The Yes To Carrots website makes finding the ingredients in their products easy; they’re listed quite overtly under “Ingredients List,” which makes me think that they haven’t got anything to hide.

All of the Yes To brands contain a plethora of natural components, and the best part is that they’re usually listed in the first 3 ingredients. Add to that the phenomenal price, and the general consensus is that Yes To products provide a bang for your buck. Yes To merchandise including the Yes To Carrots Hydrating Body Lotion and the Yes to Carrots Body Butter have been applauded on this site, and the Yes To Carrots Lip Glosses are particularly superb; they provide moisture and antioxidants from castor seed, peppermint, and sunflower oils, as well as vitamin E and carrot root extract.

Still, while most of the company’s products are wonderful, some, including the Yes To Blueberries Daily Repairing Moisturizer fail to impress. The Blueberry Moisturizer, in particular, seems to lack the stellar ingredients that Carrots products have.

Overall, though, the Yes To brand is hugely popular for good reason. More and more people value natural, healthy ingredients in their cosmetics, which Yes To provides without making you pinch pennies.