In the spirit of Copley, I'm going to give you a little puzzle. Take a look at the ingredients listed below and have a guess at what the product (it's a hand cream by the way) that contains them might cost: under $50, more than $50, more than $75?

Aqua (Water), Solanum Lycopersicum (Tomatoes) Extract*, Stearic Acid, Aloe Barbadensis (Aloe Vera) Gel*, Citrullus Vulgaris (Watermelon) Extract*, Capsicum Annuum (Red Pepper) Extract*, Aspalathus Genus (Red Tea) Extract, Sesamum Indicum (Sesame) Oil*, Cetearyl Alcohol, Prunus Dulcis (Almond) Oil*, Persea Gratissima (Avocado) Oil*, Calendula Officinalis Oil*, Chamomilla Recutita (Camomile) Extract*, Capsicum Annuum (Green Pepper) Extract*, Simmondsia Chinensis (Jojoba) Oil*, Olea Europaea (Olive) Oil*, Maris Aqua (Dead Sea Water), Algea (Spirulina, Rhodella, Dunaliella) *, Maris Limus (Silt) Extract, Glycerine Triisostearate, Benzyl Alcohol, Magnesium Chloride, Parfum (Fragrance), Propolis Cera*, Dehydroacetic Acid, Ginkgo Biloba Extract*, Niacin*, Tocopheryl Acetate (Vitamin E). *Organic.

I honestly don't know how he does it. Ido Leffler, founder and Chief Carrot Lover of the Yes to Carrots range manages to produce products that are mostly natural, fairly organic, based on real anti-agers and respectful of the planet for a fraction of the price of department store rubbish that fails on most of those counts. Mr Leffler's predilections are extending to tomatoes and cucumbers and has launched to new ranges to feature them. The ingredients listed above are in Yes to Tomatoes Tender Touch Hand Cream. It costs $9.99 for chrissakes.

I am rather pleased to see that Mr Leffler has moved beyond the orange root (the whole carrot thing seemed to be played out). But what of the new starlet from central casting? Lycopene is the big deal in tomatoes. Although lycopene is an antioxidant, recent research has thrown cold water on the belief that lycopene prevents or cures prostrate cancer. What is indisputable, however, is that lycopene is a powerful weapon (even more potent than Vitamin E) against singlet oxygen, which is produced during exposure to UV light and is one of causes of aging skin.

Many of the other ingredients are signature to Yes to Carrots. For example, avocado oil, Dead Sea water and algae. A handful of others stand out including red tea, which although not technically a tea but a pea is a proven antioxidant. Watermelon has vitamin C, but more interestingly it has been demonstrated to elevate levels of the amino acid arginine (responsible for collagen production). There is also green pepper, but I haven't been able to find a plausible explanation as to why.

Hats off to Mr Leffler that there is only one preservative and potential irritant: dehydroacetic acid.