Kristen’s last Makeup Memo post giving us tips on how to use concealer, mentioned that yellow and light colored concealers should never be used for covering dark under eye circles – for the simple reason that they don’t work. Bearing this in mind, a staple of mine, the Youngblood Ultimate Concealer ($30), may be better utilized, as I do, for camouflaging hyperpigmentation.

It comes in five shades from “fair” through to “deep” – the “medium tan” works for my skin tone. I like the silky feel, it doesn’t look shiny and it is easy to layer, depending on how much coverage is needed. It lasts most of the day as well.

Youngblood, I am pleased to note, is one of the brands that is in Kristen’s vast makeup collection. The brand has been going for about 18 years, but has been constantly innovating to add new products and reformulated (for example, the Natural Mineral Lose Foundation) a couple of years ago without parabens.

The only remaining cause for some concern in this concealer is polyethylene, a plastic that is widely used in cosmetics. Generally, it is advised not to use it on broken skin as there is some evidence of toxicity. Against this, the cosmetic industry body the CIR, counters that the manufacturing process gets rid of any impurities and the molecules are too big to penetrate the skin.

All the other ingredients are either benign or helpful with vitamins E and C, honeysuckle (which contains saponins that synthesise hyaluronans for water retention), soothing allantoin and jojoba seed oil.

Kristen also likes Youngblood’s eyeliner pencil (the subject of an earlier makeup tip post) and I note that Youngblood also does an eyebrow kit (the makeup artist’s secret eyelift).

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Ingredients: Caprylic/Capric Triglyceride, Octyldodecanol, Euphorbia Cerifera (Candelilla) Wax, Copernicia Cerifera (Carnauba) Wax, Jojoba Esters, Polyethylene, Disteardimonium Hectorite, Propylene Carbonate, Allantoin, Ascorbyl Palmitate, Tocopheryl Acetate, Tocopherol, Lonicera Caprifolium (Honeysuckle) Flower Extract, Lonicera Japonica (Honeysuckle) Flower Extract, Simmondsia Chinensis (Jojoba) Seed Oil. May Contain (+/-): Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499).