Zia Wesley-Hosford founded the Zia Natural Skincare in 1984 in San Francisco. Zia is part of The Coalition for Consumer Information on Cosmetics’ Leaping Bunny Program, which stands for cruelty-free products. Since its launch in 1984, Zia has moved permanently to Colorado.

Zia’s slogan is “Defy Nature With Nature.”

The Good:

Zia prides itself in using “safe, all-natural ingredients.” The company doesn’t add fragrances to its products, lessening the chance of irritating your skin. The company lists what its products do not contain on the Zia website: No artifical colors, synthetic fragrances, formaldehyde donors, phthalates, sulfate-based surfactants, MEA, DEA, TEA, aluminum, petrolatum and mineral oils. Zia has been featured in several magazines, including Body + Soul, Woman’s Day, Natural Health, Life & Style Weekly, and Health.The company won a Shecky’s Beauty At Its Best Award in October 2009 for Best Exfoliating Scrub (Zia Bamboo Exfoliant).

They are also committed to helping sustain and help the environment. This year, Zia has saved 10 trees, 6,252 gallons of water, and 1,306 pounds of greenhouse gases through the company’s choice to print on recycled paper.

The Bad:

Copley was adamant and scathing in her review and rejection of the company’s Shave Cream. Not only is the shaving cream poorly packaged and terrible smelling, but also it is full of parabens, phenoxyethanol, and tetrasodium EDTA. Not the kind of stuff you want to have on your face, gentlemen.

The Truth:

Zia Natural Skincare prides itself in being as natural as possible. The company has dedicated its website to proving just how unprocessed its products supposedly are. Under “Explore Zia,” the company has set aside the “About Zia,” “History,” “Philosophy,” “Natural Skin Care,” “All About Ingredients,” “Animal Friendly,” and “Green Initiative” tabs to promote how organic and anti-artificial Zia is.

Unfortunately, Zia doesn’t live up to its own hype as Copley mentioned. On the other hand, while TIA readers haven’t really been raving about Zia, one did mention her preference for Zia Ultimate Eye Cream when it comes to crows’ feet and other signs of aging eyes. And this product seems to truly live up to Zia’s natural standards; it is paraben free and features things like flower water, aloe, and mango in the first few ingredients. Zia Natural Skincare has a lot of promise and could be a great natural skincare line in the future but at the moment, there might be some hiccups.