In recent reviews of shaving creams, I assessed products from three very different manufacturers: an old, small pharmacy that built its brand through clever marketing, a start-up dedicated to natural products, and a formerly independent manufacturer now part of a huge conglomerate. The results were that the old shop
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July 3rd, 2009
Posted by Marta
Cargo’s new lip gloss seems to be trying to stow away as many cosmetic buzz words as it can. High definition makeup is all the rage these days and what self-respecting lip color would be without a peptide or two. Blu Ray High Definition Lip Gloss With Timestrip Technology ($24) promises us picture-perfect shine and a high power gloss that plumps and fill lines. However, “timestrip technology”can be claimed as Cargo’s own.
I am always suspicious when cosmetic companies use the word technology. It is usually meaningless twaddle. In Cargo’s case, it is a little different. Timestrip refers to something that is perfectly tangible. However, it is also completely unnecessary. Timestrip is something you insert into the cap of your Cargo Blu Ray gloss. As the months go by, the Timestrip window gradually turns red and, when the entire window is red, it is time to replace your gloss. Trust me, there are enough preservatives (nasty ones at that: BHT and phenoxyethanol) in this thing to render Timestrip redundant. This is (like the fading blue line on Gillette razor blades or the seemingly programmed obsolescence of pantyhose) a manufacturer’s ruse to get us to keep buying their product.
