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I heard about Truth in Aging from a friend about five years ago. I have been a faithful TIA member ever since, and I rely on Marta to keep me updated on the latest breakthroughs. The time and money I have invested in my skin has paid off. I remember what the wrinkles looked like on my face when I first started paying attention, and even though time has marched on, at least some of the products I have used have turned back the clock; some pesky wrinkles, especially between my brows and my crow’s feet, have improved significantly. I typically use a serum and moisturizer every day and night, with masks a few times a week and my Sirius Aurora light therapy at least on weekends. I have not exactly found my dream serum, but I have found the best moisturizer ever (Acure night cream) and I am really happy with the cosmetic lines at TIA. I am as careful about my hair products, too. I have long, highlighted, keratin and flat-iron-induced straight hair that needs sulfate-free shampoos, conditioning, and leave-in heat protection. (Marta helps me with this, too!) I am careful about the ingredients in the products I use for my hair and face, and I always check the labels. Many of the products sold in drugstores and advertised in magazines look great, but the ingredients are scary! I am willing to pay a little more to have products that contain safe, natural ingredients that are good for my skin and hair. I think it has paid off.