In my opinion, YBF Define’s formula last longer than the average moisturizer for lips or skin. I used the product overnight, and applied it during the day once or twice around the mouth and on the lips. Over the month that I tested the product, it kept my lips and the area around my mouth soft and moist. I have lips that need constant moisture and, although I have been informed that YBF Define is not a lip moisturizer, it still kept them moisturized.

I continue to use Define and have done so for almost two years. I do not exaggerate when I write this is the BEST product I've ever used on my lips to keep them soft and moist.
Thank you, YBF!

This a great product if you have Invisalign braces like I do! My lips were feeling very tender from all the stretching I was putting them through each time I removed and replaced my braces and lip balm on it's own proved to be not enough. So I decided to try Define and and am so glad I did. I've been using it am and pm with Vapour's Lux Organic Lip Conditioner (I wish this product was still in the TIA shop!) and my lips feel great. So if you have braces, treat your lips with define - you'll be glad you did!

I don't have any issues with my lips (I'm 29) but I received a bottle of this just recently with the YBF loot bag for $35. I used this twice and I noticed that my lips are indeed more moisturized. It's redder too. I decided to let my mom try it because her lips are quite thin now due to age and her lip color is lighter than mine. After her 1st application she noticed that her lips are plumper and more pink. I'll definitely post an updated review regarding this product but so far it's promising.

Hi SusanDe

Thank you for your comment - it is a very important one. So yes, all these comments are genuine ones from members of our community. However, they were posted at various times on the editorial portion of our website.

Responding to visitors to the shop who mentioned to me that it would be helpful to have readers' comments from the editorial pages incorporated into the product pages so they didn't have to go back and forth. And so we copied and pasted some of them over a few months ago.

At the time, I wondered whether this would bite me in the bum. And with your concerns, it seems it has. We are redesigning the site in a major way and when done, reviews will be pulled in automatically to the product pages from wherever they were originally posted.

We are growing but we shouldn't lose site of first principles. So please SusanDe keep us honest.

I am very sorry to do this. But I'm a natural sceptic, which is what drew me to Truth in Aging a few years ago before it got so big.

I can't help noticing all but one of these reviews was posted on the same day. And the one that wasn't, was posted on the following day. I really, really want to believe what is said here at a site I came to trust. But so many glowing reviews all posted within 24 hours, makes me worried about whether I can.

Please, Marta & followers, can you say something to let me know this is all for real and not just very clever marketing?

Define is a product that I never knew I needed. I first bought it with a "Lip Your Lip Lines" offer because, at 57, I tend to grasp at anything that might fend off age and it sounded like a good idea. I have been using it for over a year now and I can't live without it. My lips definitely have more pigment and are softer and fuller.

I used Define a while ago then stopped to save money. I recently decided to give it another try and boy, is the difference noticeable. Lips are fuller and darker right away. It's the only lip balm I can use at night and wake up with lips that aren't chapped. I've tried lots of other products at all price points and nothing works like Define. I plan to use it faithfully from now on.

I have to say that this product is going on the “legendary but expensive” list, at $70 for a beautifully packaged 15ml airless pump.
The cream itself is surprisingly light and not oily or waxy but dries a little sticky. In the beginning of my month long trial the minty flavour really annoyed me, it just was not what I expected but as time went on I grew to absolutely love it. I almost just want to lick it straight of my lips as soon as I put it on, Mmm sweet minty lips!
The visible results after my first application was less fine lines around the lip line and less depth in the vertical lines on my lips. Now after the month long trial the colour of my lips is rosy and they look fuller and more youthful, I also tend to use much less lip balm because they are more hydrated and softer.
I am in love with YBF Define! It is pricey, but a little goes a long way so if you use it morning and night with a balm in-between it will last long enough to make you feel OK about forking out the $70.

I’ve been using Define for about 2-3 weeks. At my age, I don’t expect to see my lips change, but I’ve been pleasantly surprised by Define’s role in their feeling softer.
A major advantage since using Define is applying a very small amount to my lips before bed and not needing to apply more in the middle of the night or early morning, which has been the situation for years. Additionally, my lips don’t feel dried-out during the day. New to me!
The only change in my regimen has been to add Define (in the dead of winter).

moisturized, fuller lips with more color. This cream is very specific to the needs of the lip and mouth area and a little goes a long way.
I first got Define because I was getting the vertical lines around the mouth and it has really softened them.

I am 46, have full lips, and have not developed any significant lines around my mouth (olive skin and plenty of sebum). However, I have noticed that my lips are not as full as they used to be.
The packaging is very elegant in silver, blue and black. I need less than ½ a pea size of the cream for lips and it has a pleasant minty smell, not sharp but subtle. The cream is very rich and thick and when I massage it in around my mouth as well as on the lips, I feel a light tingling and a slight cooling effect.
I use it every morning after applying my moisturizer and every night before bed. After the first application that I noticed my lips were flushed with increased color.
This product did the job without a doubt. My lips look more full without seeming overly pouty. Overall I think it is a great product and I can honestly say that I fully recommend it.