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Prana AU 24K Gold Serum- reviewed and recommended

Our Rating: 5 stars

Is a Solution for:
Broken Blood Vessels, Redness


Minimized veins and redness, faded lines


Contradictory evidence surrounding the effects of gold
September 24, 2011 Reviewed by Marta 10 Comments
A luxurious treatment with skin-serving ingredients

Gold is one of those things that is reassuring and potentially unreliable at the same time. When the economy is volatile, investors view gold as a safe haven. Yet, gold is also associated with warnings that it can be a false friend: think “fool’s gold” and “all that glissters is not….: So while my inner glamor girl coveted the gold flakes in Prana’s AU 24K Gold Serum ($96 in the TIA shop), the sensible Capricorn sat on my shoulder to prevent me being seduced by all that glitter. Now, a month into my test, I am sold on AU 24K – as far as my skin is concerned this is the real deal.

Prana is one of the brands created by Cherie Dobbs, the founder of Dermastart (and one of the women in cosmetics that we recently paid tribute to in honor of American Business Women’s day). I have already had a great introduction to her range, which focuses on botanicals combined the most powerful actives available, with Active Vitamin Lift Serum.

Gold is supposed to stimulate blood flow and oxygen, according to Cherie Dobbs. It certainly has anti-inflammatory activities and it may be boost collagen III. However, although gold has been used medicinally for centuries, the research on how it interacts with the human body is frustratingly contradictory. Hence, my mixed feelings as to how efficacious Prana’s AU 24K Gold Serum would ultimately prove to be.

Whether the gold (billed as “genuine German gold” by Prana) is responsible for AU 24K’s effects I can’t really say. But this serum does an excellent job of plumping and smoothing the skin, fading fine lines and it even calms redness and seems to minimize broken veins. I’ve been trying it out on my cheeks, down to the labial nasal lines and am very pleased to report that the formula is not all comedogenic – this is a critical factor for me as this is an area of my skin that can be prone to blocked pores.

Regarding this last point, I think the aloe vera gel base is very suited to my skin and  I find that this serum goes on nicely (I think the technical term is ‘slip’) and is neither too oily, or drying but is, in fact, a very good match for my skin.

My Capricorn side still hasn’t really caught gold fever though and so I attribute AU 24K’s success to its many other actives, especially the peptides.  There’s that good old collagen builder Matrixyl 3000, as well as Matrixyl, and two peptide expression line inhibitors, pentapeptide-18 and acetyl hexapeptide-8.

Prana likes its B vitamins and here, as in the Prana Vitamin Lift, there are B12 and dexpanthenol, a biologically available form of panthenol that has been shown, according to German researchers, to heal wounds and improve skin disorders.

In a formulation that only has things to like, there’s also plenty of sodium hyaluronate and good botanicals including pycnogenol. This is pine bark extract and  it is more powerful and vitamin C and E as well as being an antioxidant multitasker. Last but not least there is chitosan, which comes from shellfish and seems to be an excellent skin regenerator, according to research.

To my mind the real gold in AU 24K is that there is nothing dislike and every single ingredient serves the skin. This makes it pretty good value – especially as I’ve used only a fraction after one month.

Ingredients: Purified Water (Aqua), Certified Organic Aloe Vera Gel, Cyanocbalamine (Vitamin B12), Sodium Hyaluronate, Ginseng .Green Tea, Marine Collagen, Palmitoyl Oligopeptide, Palmitoyl Tetrapeptide-3, Palmitoyl Pentapeptide-3, Pentapeptide-18, Acetyl Hexapeptide-8, Dexpanthenol (Vitamin B), Hydrolyzed Wheat Protein, Pycnogenol, Centella Asiatica, Chamomile, Genuine German Gold, Allantoin, Chitosan, phenoxyethanol

Buy Me
$ 69.00
Was $ 96.00
  • October 21, 2011

    by Junko

    Kate * I wouldn't fault Prana for not listing the 1/10th %. To be even more frustrated but enlightened you could read how unreliable ingredient lists are here:

  • October 20, 2011

    by Kate

    I was intrigued at first but now frustrated, as phenoxyethanol is one preservative that I would steer away from after reading much about it and the fact they are not listing it, no matter what the percentage makes me question what else is not listed. I would rather pay for a product that lists it then doesn't, something does not sound right there.

  • October 2, 2011

    by hopeinablog

    there's a similar product - for about 1/8th of it's price :

  • September 30, 2011

    by Junko

    Marta * Thank you for getting an answer to my inquiry. Always amazed at how much personal attention you give to answering all our inquiries * * Stellar, truly, YOU are!

  • September 30, 2011

    by Marta

    Junko, I asked Prana about the preservative and this is the answer:
    Prana uses 1/10th of 1% phenoxyethanol, an organic chemical compound, to preserve the products. In addition, some of the products are packaged in airless pump containers.
    Currently, the FDA does not require a preservative in a quantity under 1% to be included on the label of a product. However, some of our labels do state it being included, just based on graphic area available.

    By the way, I am still using this and find it very good.

  • September 27, 2011

    by Susan

    Oops. I meant "actives are high enough".

  • September 27, 2011

    by Susan

    Sodium hyaluronate appears early in the formulation, so I can't help but wonder if the percentages of the following actives is high enough to make a real contribution to restoring skin. Just wondering.

  • September 26, 2011

    by Marta

    Hi Junko
    The gold is in visible flakes that disappear (at least visibly) when you rub the serum into the skin. I've emailed Prana to ask about the preservative issue.

  • September 25, 2011

    by Junko

    OH * forgot to ask too ~ can you actually see small gold flecks in the serum or is the gold so small that you can't see it? Does it make your face glisten or sparkle after you apply it?

  • September 25, 2011

    by Junko

    This serum sounds really interesting but I'm really intrigued by the lack of an obvious preservative in the ingredient list. Marta * any idea what's acting as a preservative in this serum?

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