I am very excited to announce that I have overhauled our bestselling line of hair care with copper peptides to boost healthy hair growth and reduce shedding. The line has been rebranded Truth Vitality and comes in smart new packaging with improved formulas and a boost of copper peptides across the board.
Truth Vitality Advanced Complex ($49 in the shop) is our copper peptides-based hair growth serum. Formerly Hair Vitality Complex, I’ve boosted the copper peptides, but otherwise the formula remains the same.
Truth Vitality Advanced Complex has a proprietary copper peptide complex made from a blend of amino acids and copper chloride. Copper peptides exist naturally in our tissues but there can be a 60% drop between the ages of 20 and 60. Copper peptides work on the follicle in two ways: increasing follicle cell proliferation and follicle size; and copper also decreases programmed follicle cell death.
This hair serum is a non-greasy gel that applies easily (to the scalp, not the hair) and is a dark brownish-blue. It should be used daily to start with and then after healthy hair growth is seen, you may be able to cut back to a maintenance regimen of 3 times a week. It may take 6 to 8 weeks to see less shedding and hair growth.
Truth Vitality Advanced Complex is sulfate free and the preservative is radish root ferment, a safe alternative to parabens and phenoxyethanol (which can be irritating when used in products that penetrate into the skin, though less worrisome in products that rinse off, such as cleansers and shampoos). Triethanolamine NF is here as a pH balancer and is completely free of diethanolamine (DEA), the chief concern in the formation of nitrosamines, potential carcinogens.
Look out in the coming days for our shampoo and conditioner, reformulated with copper peptides and improved for better cleansing and conditioning, and the brow growth serum with a nifty new applicator.
Aqua (water), hydroxyethylcellulose, copper peptide complex (water, glycine, L-histidine, L-lysine, L-serine, L-citrulline, copper chloride), panthenol (vitamin B5), triethanolamine NF (DEA free), Leucidal (radish root ferment)
Sulfate, silicone and paraben free. Not tested on animals
Made in the USA by Truth In Aging