Truth Vitality True Volume Shampoo ($29 in the shop) is my new shampoo with copper peptides for encouraging healthy hair growth and reducing shedding. Regular use gives the volume and strength of youthful hair.
A unique shampoo with a new, fresh scent, Truth Vitality True Volume features a proprietary copper peptide complex made from a blend of amino acids and copper chloride. Copper peptides exist naturally in our tissues and work on hair follicles by increasing their cell proliferation and their size.
Truth Vitality True Volume also has caffeine, which has been shown by some studies to reduce hair loss. A favorite ingredient of mine is ferulic acid, a powerful antioxidant; it has been given a boost in that department by rosemary. There is also beta sitosterol, which has been seen to have a positive effect on male baldness. There is speculation that it blocks the action of 5 alpha reductase, an important enzyme in the hair loss process. Aspen bark extract has salicylic, which helps exfoliate the scalp and keep the follicles free of gunk.
Our surfactant cleansing agent is coconut-derived Sodium c14-16 Olefin Sulfonate. The formula is gentle, non-drying, non-stripping and biodegradable. Although Truth Vitality True Volume only produces light foam, there is sufficient lather to work it easily through the hair, and it rinses out beautifully.
Stearamidopropyl dimethylamine (an alternative to silicone) comes from rapeseed and is used as an anti-static agent and a mild cleanser. Guar Hydroxypropyltrimonium is a water-soluble derivative of natural guar gum, and delivers conditioning properties. Polyquaternium-10 is another anti-static that adds sheen and is considered safe. The natural preservative is oil of ravensara and a gentle form of thyme oil, plus there’s DEA free triethanolamine.
Meadowfoam ensures that Truth Vitality True Volume leaves the hair tangle free and smooth, which has allowed me to cut back a little on conditioner. The first notable effect after regular use is less hair in the shower drain. And after just two months of use, you may get compliments — my colorist says I have the hair I had when I was 30.
Water (aqua), Sodium c14-16 Olefin Sulfonate, Stearamidopropyl Dimethylamine, Rosmarinus Officinalis (rosemary) leaf extract, Populus Tremuloides bark extract, Daucus carota sativa (carrot) seed oil, Ravensara aromatica leaf oil, Cymbopogon, Schoenanthus (lemongrass) oil, Thymus vulgaris (thyme) flower/leaf oil, Limnanthes alba (meadowfoam) seed oil, Tocopheryl acetate, Beta-sitosterol, Ferulic acid, Panthenol, Ceteareth-6 olivate, Caffeine, Polyquaternium-10, Guar Hydroxypropyl Trimonium Chloride, Copper peptide complex (histidine, lysine, glycine, serine, citrulline, cuprous chloride), Triethanolamine, Citric Acid, Phenoxyethanol, Caprylyl Glycol, Sorbic Acid
Sulfate, silicone and paraben free. Not tested on animals
Made in the USA by Truth In Aging