Free shipping on all domestic orders over $39

Truth Vitality True Volume Shampoo with copper peptides

Size: 8.0 fl oz (240 ml)

Truth Vitality True Volume Shampoo is a highly-effective anti-aging hair cleanser for women looking to combat thinning hair and restore volume, shine, and strength. The formula is infused with a unique copper peptide complex, as well as powerful antioxidants, vitamins, and extracts to rebuild struggling strands from the inside out. Women from the Truth In Aging community love this restorative shampoo and give it rave reviews, so you can trust you’ll get results when you purchase this product.

The formula is loaded with beneficial ingredients to fight thinning hair, increase volume and strength, and - when used with our True Vitality Advanced Complex - stimulate new hair growth, including copper peptides, caffeine, ferulic acid, beta sitosterol, Tocopherol (vitamin E), carrot seed oil, vitamin A, and beta carotene. Safe for color-treated hair. It’s also free of sulfates, silicone, and parabens. With regular use, you’ll have stronger, fuller, younger-looking hair — and you’ll find less hair clogging the shower drain!

TIA Review by Marta:
Truth Vitality True Volume Shampoo is my new shampoo with copper peptides for encouraging healthy hair growth and reducing shedding. Regular use gives the volume and strength of youthful hair.

A unique shampoo Truth Vitality True Volume features a proprietary copper peptide complex made from a blend of amino acids and copper chloride. Copper peptides exist naturally in our tissues and work on hair follicles by increasing follicle cell proliferation and follicle size.

Truth Vitality True Volume also has caffeine, which some studies have shown to reduce hair loss. A favorite ingredient of mine is ferulic acid, a powerful antioxidant; it has been given a boost in that department by rosemary. There is also beta sitosterol, which has been seen to have a positive effect on male baldness. There is speculation that it blocks the action of 5 alpha reductase, an important enzyme in the hair loss process. Aspen bark extract has salicylic, which helps exfoliate the scalp and keep the follicles free of gunk.

Our surfactant cleansing agent is coconut-derived Sodium c14-16 Olefin Sulfonate. The formula is gentle, non-drying, non-stripping and biodegradable. Truth Vitality True Volume Shampoo is low-foaming, with just enough lather to work it easily through the hair and to rinse out completely and beautifully.

Stearamidopropyl dimethylamine (an alternative to silicone) comes from rapeseed and is used as an anti-static agent and a mild cleanser. Guar Hydroxypropyltrimonium is a water-soluble derivative of natural guar gum, and delivers conditioning properties. Polyquaternium-10 is an anti-static that adds sheen and is considered safe. The natural preservative is oil of ravensara and a gentle form of thyme oil, plus there’s DEA free triethanolamine.

Meadowfoam ensures that Truth Vitality True Volume leaves the hair tangle free, smooth and even allows me to cut back a little on conditioner. Carrot seed oil with vitamin A and beta carotene is helpful for healthy hair growth and for repairing split ends. Tocopherol (vitamin E) increases blood circulation and boosts oxygen supply to the scalp.

The first notable effect after regular use is less hair in the shower drain hole. And after two months, you might get compliments - my colorist says I have the hair I had when I was 30.

Got Questions? Contact Us
read more
$ 29.00
TRU Rating
Read Review
Community Review
+ Add to Compare + Add to Wishlist

Our Take

Truth Vitality True Volume Shampoo ($29 in the shop) is my new shampoo with copper peptides for encouraging healthy hair growth and reducing shedding. Regular use gives the volume and strength of youthful hair. A unique shampoo with a new, fresh scent, Truth Vitality True Volume features a proprietary... read more

Was this review helpful?

Yes / No
3 member(s) found this review helpful


20 Reviews
  • Andrea

    (4 out of 5)

    Bought this on another online store but its pretty good smells great and makes my hair shiny and doesn't make my hair dry after like most shampoos do.

    Was this review helpful to you? YES(0) | NO(0)
  • G

    (4 out of 5)

    Truth Vitality True Volume Shampoo with copper peptides is remains one of my top picks for products in this category, product helps fight hair loss, while promoting hair growth. May need to use a buildup remover product every once in awhile, but besides that this is a great product!

    Was this review helpful to you? YES(1) | NO(0)
  • Tae

    (5 out of 5)

    When my mother was complaining about her recent hair loss, I gave her one bottle each of Truth Vitality Shampoo and Serum which I'd been using with great success. At first, she was kind of skeptical about a shampoo that didn't lather up -- after about 2 weeks she was hooked and told me to buy 10 bottles each so she could stock up (she lives in Korea, and she doesn't read English, so she can't shop here by herself). I did buy 10 bottles each when they were on sale, and she's been using them religiously ever since. Every time I see her, her hair line around forehead is noticeably filling up! This is great product line!

    Was this review helpful to you? YES(0) | NO(0)
  • Ana

    (5 out of 5)

    My hair was shedding since teenage years, but it did not bother me much then. But lately - in my late thirties - I have been noticing less and less hair and seeing more and more scalp, so I decided to test this shampoo. The copper peptides seemed so inviting and I love that it's nasties free. The price is quite reasonable for such a quality product and I gave it a try. I am honesty so glad I did. My hair started to shed like 3 times less after a couple of washes! And it's still working! Also the scalp is waaaaay less itchy, close to nothing, actually. When I wash my hair with the shampoo it seems as I am using a conditioner at the same time. The hair is silky soft when wet. And that's not the only good thing: my hair has more volume as before, and the hair is so fluffy and bouncy - that is until it gets greasy. But I'm used to for that to happen in two days, so no problem. Also the smell of this shampoo is so lovely, it's like drinking a warm sweet lemongrass tea. It has transformed the hair washing from a chore into a pleasant experience. The ONLY downside for me is that I am from Europe and the costs of shipping along with the costs for customs are overwhelming. But that has nothing to do with the product, the product it really is great!

    Was this review helpful to you? YES(0) | NO(0)
  • Paula

    (4 out of 5)

    I have a lot of hair shedding due to stress and health issues. The shedding fluctuates and fortunately is not so exteme that I feel the need for a hat or wig. As part of my overall committment to using as few chemicals as possible, I was anxious to try this product out.
    I've used one bottle of this shampoo, And I really like the way my hair feels after using it. I have always had very thick hair, but lately not so much in the front at at the temples. The shampoo gives my hair more fullness.
    But - the pump bottle is quite awkward to use in the shower - the bottle is not easy to hold onto with wet hands, and takes many (15?) pumps to get enough product to get any suds. I realize it won't suds like chemical-laden products, but I at least need to feel like I have something on my hair to work with. I'd love to see a more user friendly delivery system. Did I not read the directions completely, I wonder how much I should use....
    I'll buy another bottle and give it more time to produce results, as I know that can take months, or longer to show up.

    Was this review helpful to you? YES(0) | NO(0)

    (5 out of 5)

    So glad I received a sample of this with my last purchase! I have the most difficult hair in the world - highlights, lowlights, natural gray, fine, thick, coarse, frizzy - all on one head. My hair was the absolute best it's ever been after using your shampoo and conditioner with copper peptides. It was all - every last hair - silky feeling with nice volume. Made my hair look and feel beautiful. I'm only sad because I didn't try them sooner.

    Was this review helpful to you? YES(2) | NO(0)
  • Janine

    (5 out of 5)

    Hi I have finally found a really great shampoo and conditioner !
    Just love how it smells and goes on great.
    Friends have complemented me on my hair. Love it thanks Martha.

    Was this review helpful to you? YES(1) | NO(0)
  • Ty

    (5 out of 5)

    This is an update after having just finished my first bottle: Hair shedding has almost completely stopped. Having used the Advanced Complex for a while, my hair shedding was much, much better than before to begin with, but I always had a red, irritated scalp that was still contributing to a small amount of shedding that happened whenever I washed my hair. And nothing seemed to be able to calm my scalp. Adding this product to the regimen has really done the trick. At first, I just couldn't get used to a shampoo that doesn't foam much (now I find it calming and pleasant to use), and it didn't really seem to have an effect on my scalp for the first couple of weeks. But about 3 weeks into using this, I noticed that the itching of my scalp that always bothered me for years started to go away. And now my shedding is almost 100% back to normal. I was going to wait until the black friday to re-order, but after a couple of days of using my old, sudsy "hair loss" shampoo, my scalp starts to itch again :( So I went ahead and just ordered 2 more bottles :D This is the best hair product line Marta! And please please consider launching a vegan, emu oil-free conditioner so more people can benefit from it :(

    Was this review helpful to you? YES(0) | NO(0)
  • Ty

    (5 out of 5)

    This shampoo is very calming on the scalp and is also hydrating. It doesn't smell bad at all. I actually love how it smells. I just wish the conditioner didn't contain emu oil so I could use the conditioner along with the shampoo :(

    Was this review helpful to you? YES(0) | NO(0)
  • Marta

    Hi Gloria, that's wonderful to hear. Yes, we did reformulate. One of the improvements we made was to add copper peptides! A couple of weeks ago, my sister-in-law came to stay with us. She is early 50s with shoulder length hair that has a lot of gray in it. On arrival from France, her hair was limp and brittle. She started using my Truth Vitality shampoo and conditioner (more out of family loyalty than anything else) and 9 days later her hair was transformed. Soft, shiny and loads of volume. I was stunned - and very proud. She took three bottles of each back to Paris with her.

    Was this review helpful to you? YES(0) | NO(0)
  • Gloria

    (5 out of 5)

    My review should have been 5 stars not 4. I hit the wrong one!

    Was this review helpful to you? YES(0) | NO(0)
  • Gloria

    (4 out of 5)

    I am nearing the end of a bottle of this shampoo. All I can say is my hair is absolutely beautiful! I love the citrus smell and while I am used to more suds I can guarantee that your hair is clean and wonderfully manageable. I also paired it with the conditioner but have used it with and without it and it looks fantastic either way. i have very fine and straight hair that is on the longer side and it appears thicker with much more volume. Time to order more. Marta has the formula changed since this was first introduced? When I used it way back when it first came out my hair did not do this great. Awesome product!

    Was this review helpful to you? YES(0) | NO(0)
  • Marta

    Hi Jennifer, yes men can use this too, and the Advanced Complex and conditioner.

    Was this review helpful to you? YES(0) | NO(0)
  • Jennifer

    Would this product work for men as well?

    Was this review helpful to you? YES(0) | NO(0)
  • Marta

    Hi Ann, copper peptides work on the hair follicles by increasing follicle cell proliferation; and copper also decreases programmed follicle cell death. It does not increase shedding. It may be that you started using the products as you went into the telogen cycle of shedding and it seems as if there is an association. We have been making our copper peptide products for three years and have not had reports of increased shedding.

    Was this review helpful to you? YES(0) | NO(0)
  • Ann

    (3 out of 5)

    I've been using the shampoo and conditioner for a bit over a month now. There are things I like: the all-natural ingredients, the low suds (suds are so polluting and bad for water), it imparts a nice shine, and my hair feels clean and bouncy. I tried this combo because of the lack of chemicals, not so much for the hair growth, although I was hoping for less shedding. Instead, the shedding seems so much worse. I've read that this can happen with copper peptide products. I wonder if any one else has had this experience, and how long it lasts before shedding slows down?

    Was this review helpful to you? YES(0) | NO(0)
  • Gwen

    (5 out of 5)

    I like the scent - lemony and refreshing. In any case, what really matters is how my hair looks. I'm on my second bottle and my hair has more volume, is stronger and just looks younger. This isn't only a shampoo, its a treatment.

    Was this review helpful to you? YES(0) | NO(0)
  • Cecilia

    (3 out of 5)

    Got this product in the Discover with Marta beauty box. It took me a very long while to get over the smell of this item to use it. But I must say , that this is my most favorite shampoo of all time. But, I can't use it with that smell. One day I was on an elevator and my scalp was a bit warm and the moisture made the scent just waft through the air. I was so embarrassed.

    If you ever improve the scent of this item, throw me a message since I would definitely buy it, and at that point it would be 5 star worthy. 3 stars only since the scent makes this unusable.

    I get ocular migraines from noxious scents and had my first one in nearly 2 years.

    Was this review helpful to you? YES(0) | NO(0)
  • Jan

    (3 out of 5)

    I received a sample of this in the Discover with Marta Collection and my hair felt okay after using it. But I just can't get used to a shampoo that doesn't produce a soapy lather. I know all those suds might not be good for my hair, but my hair doesn't really feel clean unless I have the suds.

    Was this review helpful to you? YES(0) | NO(0)
  • G

    (4 out of 5)

    Having used the original Truth Vitality Shampoo - Conditioner & Complex products for several weeks finding the products are effective at reducing shedding, encouraging new hair growth without negative reactions often found in this type of product.. I recommend continue use of a light protector on ends during styling not enough protection in the products alone. The only reason I did not give the full five stars is due to the product build after extended period of time (leaving a gummy feel to ones hair), easily clarified by occasionally using a vinegar and water rinse.

    Was this review helpful to you? YES(0) | NO(0)

Write Your Own Review

You're reviewing: Truth Vitality True Volume Shampoo with copper peptides

Perfect Good OK Didn't like it Hated it Rate Me
9 + 8 =

* Required Fields

  • Holly

    June 30, 2013


    I would love to try your Hair Vitality Complex. I injured my shoulder and, including the upcoming surgery, would have had 5 surgeries in 18 months. Let me tell you the anesthesia wrecks havoc on your hair. Additionally since I only have one hand to wash my hair with a non-foaming shampoo/conditioner would really be a god send.

  • Karen

    June 27, 2013


    I would love to try the Hair Vitality Complex. I would like to see if this will help my hair loss and prevent my hair from turning white. I read a recent study that said white hair is caused by peroxide accumulation in our hair follicles or something to this effect.

  • L

    June 27, 2013


    You are right about the foaming. It doesn't. What it does do is clean the hair and make it manageable and thick. I've never used a shampoo that I like as well as this one and I have used very pricey shampoos. Its a winner to me. Ready to reorder.
    I'm very happy with the duo.

  • Aimee

    June 27, 2013


    Hormonal changes in women! That is me, for sure. Not only am I menopausal, but, I have a low thyroid. In the last couple of years I have noticed that my hair is thinning and I would be very curious to see if your Hair Vitality Complex works for me.

  • Connie

    June 26, 2013


    Hello Marta,

    I am 51 years old and beginning to experience hair loss. I would love to "Dare to Try" your Hair Vitality Complex. I have always tried to take good care of my skin, it has been disconcerting to discover that my aging hair also can be an issue. I don't think many women know this type of product is available. Hope to hear from you.

    Best regards-

  • Kai W.

    June 26, 2013

    Kai W.

    It is that time of the year where my hair dries out and/or frizzes out. My hair has a mind of its own during this time of the year.

  • Nahee

    June 26, 2013


    Hi Marta,
    Nice informative video.
    I would love to try Hair Vitality Collection, since I have been experiencing thinnig hair for sometime now. I have tried many products; shampoos, serums, oils etc. Nothing seems to even slow down the hair falling process.

    The ingredients in Hair Vitality complex look good and might benefit my thinnig hair.

  • Rachel Byrne

    June 26, 2013

    Rachel Byrne

    I'd LOVE to try Hair Vitality! My hair is acting crazy lately.

  • kathryn.pritchard

    June 26, 2013


    I have long wanted to try this product. My hair is extremely fine and spindly and is thinning slightly at the front , just above the temples. I would be delighted to see it thicken up a tad at the level of follicle size and also to see the temple region repopulated with baby hairs.

    Please may I try this product? I am also a great recommender of products to friends and as I am in the UK with many US based FB friends, that would be useful to TIA, I hope.

    With best wishes and looking forward to hearing from you,

    Kathryn (aged 53)

  • Aqua
  • Sodium C14-16 Alpha Olefin Sulfonate
  • Cocamidopropyl Betaine
  • Decyl Glucoside
  • Cocamide DIPA
  • Polyquaternium -7
  • Rosemarinus Officinalis (Rosemary) Leaf Extract
  • Salix Alba (White Willow) Bark Extract
  • Daucus Carota Sativa (Carrot) Seed Oil
  • Cymbopogon Schoenanthus (Lemongrass) Oil
  • Thymus Vulgaris (Thyme) Oil
  • Limnanthes Alba (Meadowfoam) Seed Oil
  • Tocopheryl Acetate
  • Panthenol
  • Caffeine
  • Copper PCA
  • Saccharum Officinarum (Sugar Cane) Extract
  • Citrus Medica Limonum(Lemon) Fruit Extract
  • Betaine
  • Hexylene Glycol
  • Pyrus Malus (Apple) Fruit Extract
  • Camellia Sinensis Leaf Extract
  • Hexapeptide-11
  • Polyquaternium-10
  • Guar Hydroxypropyltrimonium Chloride
  • Glycerin
  • Benzyl Alcohol
  • Benzoic Acid
  • Sorbic Acid
  • Citric Acid Sulfate
  • silicone and paraben free. Not tested on animals

Hair Vitality Collection (VIDEO)

In this video, learn how the Hair Vitality Collection can enhance your hair, from your roots to your brows.

All About Hair Growth (VIDEO)

Weak and thinning hair is an unfortunate though common issue for both men and women. I'll explore the reasons behind hair loss and offer solutions for stimulating hair growth.

Apply to wet hair and massage into scalp and hair from roots to tips. Rinse with cool or lukewarm water and follow with conditioner. Works especially well when used with Truth Vitality True Volume Conditioner. Follow with Truth Vitality Advanced Complex and style as usual.

Have You Tried Truth Vitality True Volume Shampoo with copper peptides?

Write your own review today
truth in aging's five best

Truth In Aging's Five Best

The very best to choose from for your skin concerns.

Read More

truth in aging videos

Truth In Aging Videos

Helpful how-tos and reviews from Marta and friends.

Watch Now

meet our contributors

Meet Our Contributors

The TIA community consists of our trusted reviewers.

Meet Them

be inspired

Be Inspired

Inspiring thoughts and women who are aging gracefully.

Read More