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Hair Vitality Shampoo 8.0 fl oz

Hair Vitality Shampoo by Truth In Aging is launched

Reviewed by Marta April 9, 2013 30 Comments

I’ve been pulling my hair out (figuratively) for most of this year. Making a shampoo, let me tell you, is not easy. My goal was to create a shampoo that cleanses gently, imparts ingredients that encourage healthy hair growth, rinses out completely and complements Hair Vitality Conditioner and Hair Vitality Complex. It has been a long time in the making, but now I am happy to say that I have a formula for Hair Vitality Shampoo that I am proud of.

Hair Vitality Shampoo ($35 in the shop) does not foam. Sudsers are typically chemical and would compromise the kind of product I wanted and so with the guidance of Darrell Owens of Your Best Face, who formulated Hair Vitality Shampoo for Truth In Aging, we went instead for gentle cleansing agents. At the same time, it was critical for me that I not shampoo tangles into my hair. Many natural shampoos leave me with a hair nest that I have to saturate with conditioner. I wanted my shampoo to rinse out, leaving my hair smooth and tangle free.

Decyl polyglucoside is a non-ionic surfactant derived from plants. It’s gentle enough for sensitive skin and can be used in baby products. It also possesses moisture-binding properties that help make the hair feel smooth and soft. Stearamidopropyl dimethylamine (an alternative to silicone) comes from rapeseed and is used as an anti-static agent and a mild cleanser. Guar Hydroxypropyltrimonium is a water-soluble derivative of natural guar gum, and delivers conditioning properties. Polyquaternium-10 is an anti-static that adds sheen and is considered safe.

Having gotten the basic functionality out of the way, it was on to the fun stuff. Hair Vitality Conditioner and Hair Vitality Complex help with healthy growth and reduce shedding, and I wanted the companion shampoo to rally to the cause alongside them. So there is caffeine, which some studies have shown to reduce hair loss. I particularly like the addition of ferulic acid, a powerful antioxidant; it has been given a boost in that department by rosemary. There is also beta sitosterol, which has been seen to have a positive effect on male baldness. There is speculation that it blocks the action of 5 alpha reductase, an important enzyme in the hair loss process. Aspen bark extract has salicylic, which helps exfoliate the scalp and keep the follicles free of gunk. The natural preservative is oil of ravensara and a gentle form of thyme oil.

You do have to get into a different mindset for a non-foaming shampoo. Hair Vitality Shampoo is easily massaged into the scalp and rubbed through the hair. It rinses out easily and completely. Because it doesn’t tangle up the hair, I found that I can use significantly less Hair Vitality Conditioner than I was when using it with other shampoos. The result is hair that has volume and shine. Best of all, after several months of testing this shampoo alongside the conditioner, I have only a few strands of hair in the drain hole. Actually, that’s second best. The very best is that my colorist says I have the hair I had when I was 30.

Ingredients: Reverse Osmosis Water, Decyl Polyglucoside, Stearamidopropyl Dimethylamine, Guar Hydroxypropyltrimonium, Polyquaternium-10, Meadowfoam Seed Oil, Ceteareth-6 Olivate, Citric Acid, Aspen Bark Extract, Dl-Panthenol (Vitamin B5), Ferulic Acid, Caffeine, Beta Sitosterol, Rosemary Antioxidant, Vitamin E, Essential Oils Of Lemongrass, Carrot Seed, Thyme Ct. Linalool And Ravensara

  • July 2, 2014

    by marta

    Hi Monica, the line is very suitable for fine, curly, thin hair. Please note that we have relaunched as Truth Vitality with the Advanced Complex and we will have a reformulated shampoo and conditioner in a couple of weeks:

  • July 2, 2014

    by Monica

    Hi, Marta:
    I happened upon this website and am interested in a few products. I have very curly, fine and thin hair, which happens to be getting thinner by the moment. Would you recommend the hair vitality line for naturally curly hair?
    Thank you in advanced for your help.

  • August 29, 2013

    by L

    This is, by far, the best shampoo and conditioner I have ever used.
    I can go an extra day without shampooing. I have more volume and my hair feels amazing using the duo.

  • June 22, 2013

    by Beverly

    I received a sample of the shampoo and conditioner a few days ago. I've never used a shampoo that didn't suds up. It was a different experience for sure. I massaged through my scalp, and down to the ends. I have long hair, thought I'd need more, but the amount was perfect. I have to say my hair looks wonderful. My scalp felt really clean, and best of all when it dried my hair wasn't flat. Just so shiny and soft. I will purchase this in the future.

  • June 22, 2013

    by Marta

    I am so pleased to hear this Dennis. Your results are exactly what should happen. Because it is more of a cleansing treatment and doesn't foam it takes a bit of getting used to. Less is generally more and it reduces, in my experience, the amount of conditioner needed.

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